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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market PDF




by John Zagula : The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

ISBN : #1591840384 | Date : 2004-10-21

Description :

PDF-5738d | Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft … The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market


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[Pub.89rzU] The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market PDF | by John Zagula


The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market by by John Zagula

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by Larry Downes : Unleashing the Killer App: Digital Strategies for Market Dominance

ISBN : #1578512611 | Date : 2000-03

Description :

PDF-72987 | Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps…. Unleashing the Killer App: Digital Strategies for Market Dominance


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Unleashing the Killer App: Digital Strategies for Market Dominance by by Larry Downes

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New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury) PDF




: New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)

ISBN : #3319417266 | Date : 2017-01-12

Description :

PDF-b9251 | Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and sta… New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)


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MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets PDF




by Grady Means : MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets

ISBN : #0471393355 | Date : 2000-06-22

Description :

PDF-11341 | The period 2000–2002 will witness the single greatest change in global economic and business conditions ever-the realignment from traditional corporate structure to Internet-leveraged styles of brand-owning, customer-focused companies. This realignment is occurring now, even as you read these words. In MetaCapitalism: The E-Business Revolution and the Design of 21st-Century Companies and Markets,… MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets


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[Pub.62ohD] MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets PDF | by Grady Means


MetaCapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets by by Grady Means

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Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage) PDF




: Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)

ISBN : #1522510281 | Date : 2016-10-12

Description :

PDF-a74c4 | “This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research”–… Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage)


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Applying Neuroscience to Business Practice (Advances in Business Strategy and Competitive Advantage) by

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EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES) PDF




by Arno R. Lodder : EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES)

ISBN : #1785369334 | Date : 2017-04-28

Description :

PDF-ae64d | For the last twenty years the European Union has been extremely active in the field of e-commerce. This important new book addresses the key pieces of EU legislation in the field of e-commerce, including the E-commerce Directive, the Services Directive, the Consumer Directive, the General Data Protection Regulation, and the eID Regulation. The latest in the Elgar Commentaries series, EU Regulation… EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES)


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[Pub.61Kku] EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES) PDF | by Arno R. Lodder


EU Regulation of E-Commerce: A Commentary (Elgar Commentaries SERIES) by by Arno R. Lodder

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by Xiang Li : Quality-Based Content Delivery over the Internet

ISBN : #3642191452 | Date : 2011-12-14

Description :

PDF-605c5 | “Quality-Based Content Delivery over the Internet” mainly discusses the methodology of doing quality-based content delivery in an Internet environment. Because the network is becoming intelligent and active, more and more researchers are talking about achieving personalization and customization in Internet content delivery. As researchers are aware, by introducing intelligence into a web intermedi… Quality-Based Content Delivery over the Internet


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[Pub.19NTO] Quality-Based Content Delivery over the Internet PDF | by Xiang Li


Quality-Based Content Delivery over the Internet by by Xiang Li

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Strategy in Airline Loyalty: Frequent Flyer Programs PDF




by Evert R. de Boer : Strategy in Airline Loyalty: Frequent Flyer Programs

ISBN : #3319625993 | Date : 2017-10-25

Description :

PDF-8e23d | This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to fin… Strategy in Airline Loyalty: Frequent Flyer Programs


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[Pub.57JIW] Strategy in Airline Loyalty: Frequent Flyer Programs PDF | by Evert R. de Boer


Strategy in Airline Loyalty: Frequent Flyer Programs by by Evert R. de Boer

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Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies) PDF




by B. Liu : Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies)

ISBN : #1845648676 | Date : 2014-02-20

Description :

PDF-55af1 | The proceedings of the 2013 International Conference on Services Science and Services Information Technology (SSSIT 2013) held in Wuhan, China. As the twenty first century unfolds, services are becoming the bulk of economic activity and by far the fastest growing aspect of the world’s advanced economies. It is now time to accordingly update our research focus to reflect this shift in economic acti… Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies)


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[Pub.32VQs] Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies) PDF | by B. Liu


Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies) by by B. Liu

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Sharing Our Lives Online Exposure PDF A51d29af2

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Sharing our Lives Online: Risks and Exposure in Social Media PDF




by David R. Brake : Sharing our Lives Online: Risks and Exposure in Social Media

ISBN : #0230320368 | Date : 2014-09-24

Description :

PDF-128e9 | Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society…. Sharing our Lives Online: Risks and Exposure in Social Media


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Sharing our Lives Online: Risks and Exposure in Social Media by by David R. Brake

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by M. Beck-Burridge : Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories

ISBN : #0333925408 | Date : 2001-11-07

Description :

PDF-b726b | Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as c… Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories


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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories by by M. Beck-Burridge

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by Celia Romm-Livermore : Social Networking Communities and E-Dating Services: Concepts and Implications (Premier Reference Source)

ISBN : #160566104X | Date : 2008-08-15

Description :

PDF-2b285 | E-dating is now among the largest global e-commerce sectors, allowing for interaction that was once not possible. Despite its dominance in the e-commerce market and society, it is almost completely absent from the information systems research literature. Social Networking Communities and E-Dating Services: Concepts and Implications rectifies the absence of e-dating literature in the academic comm… Social Networking Communities and E-Dating Services: Concepts and Implications (Premier Reference Source)


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[Pub.79TMM] Social Networking Communities and E-Dating Services: Concepts and Implications (Premier Reference Source) PDF | by Celia Romm-Livermore


Social Networking Communities and E-Dating Services: Concepts and Implications (Premier Reference Source) by by Celia Romm-Livermore

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by James Marcus : Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut

ISBN : #1565848705 | Date : 2004-06-17

Description :

PDF-04fec | In a book that Ian Frazier has called “a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,” James Marcus, hired by Amazon.com in 1996, when the company was so small his e-mail address could be james@amazon.com, looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing   Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut


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[Pub.64kNw] Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut PDF | by James Marcus


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by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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by Cassandra Olumese : A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology

ISBN : #3848436086 | Date : 2012-06-22

Description :

PDF-4493a | Independent businesses in today’s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for su… A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology


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[Pub.52VSY] A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology PDF | by Cassandra Olumese


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