Frontiers Broadband Electronic Contributions Economics PDF Ff08fda7e

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Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics) PDF




: Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics)

ISBN : #3790800872 | Date : 2004-08-03

Description :

PDF-80897 | Russel Cooper and Gary Madden The present volume analyses the frontiers of broadband, electronic and mobile commerce markets. High-capacity and intelligent mobile telecommunication net­ works have resulted in new services, such as SMS and Internet banking. Growth in mobile Internet network infrastructure and subscription has provided a base for the development of e-commerce. Accordingly, recent r… Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics)


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Make Your Website Work for You: How to Convert Online Content Into Profits PDF




by Jeff Cannon : Make Your Website Work for You: How to Convert Online Content Into Profits

ISBN : #0071352414 | Date : 1999-10-01

Description :

PDF-7fa0a | MAKE YOUR WEBSITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. Youíll find the basic rules for online marketing, learn how to create consumer-attracting content, and discover how to track and use consumer information to build profits both on- and off-line…. Make Your Website Work for You: How to Convert Online Content Into Profits


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Make Your Website Work for You: How to Convert Online Content Into Profits by by Jeff Cannon

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Meaningful Story Ideas That Fly PDF 35893ef61

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Meaningful: The Story of Ideas That Fly PDF




by Bernadette Jiwa : Meaningful: The Story of Ideas That Fly

ISBN : #0994432801 | Date : 2015-10-09

Description :

PDF-57b3b | “The most important book for your boss to read this year.” —SETH GODIN “Empathy, relevance, and affinity—three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world.” —GUY KAWASAKI “A must read for any entrepreneur or marketer. It’s full of lots of “aha” moments with a concrete tool that you can implement imme… Meaningful: The Story of Ideas That Fly


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Meaningful: The Story of Ideas That Fly by by Bernadette Jiwa

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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters PDF




by Eleazar Hernández : Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters

ISBN : #1484220552 | Date : 2016-10-21

Description :

PDF-65dda | Learn the skills you must master to assume leadership roles―creative directors, art directors, and advertising managers―on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not s… Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters


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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters by by Eleazar Hernández

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Independent Luxury Innovation Strategies Consolidation PDF 62c4a836f

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Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle PDF




by Jonas Hoffmann : Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle

ISBN : #1137481447 | Date : 2015-07-27

Description :

PDF-d0be2 | In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry…. Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle


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Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle by by Jonas Hoffmann

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Marketing Horizons Perspective Proceedings Developments PDF 594844f34

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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Corporate Innovation RLE Marketing Routledge PDF E9ffc3cfa

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Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing) PDF




by Gordon Foxall : Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)

ISBN : #1138966827 | Date : 2015-11-26

Description :

PDF-f3791 | This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate inn… Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)


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Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing) by by Gordon Foxall

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Successful Social Ecommerce Strategies Industry PDF 19896cd7e

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Successful Social Media and Ecommerce Strategies in the Wine Industry PDF




: Successful Social Media and Ecommerce Strategies in the Wine Industry

ISBN : #113760297X | Date : 2015-12-21

Description :

PDF-a04d9 | This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms…. Successful Social Media and Ecommerce Strategies in the Wine Industry


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Fundamentals Business Business Marketing Mastering PDF E4df5d707

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Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics) PDF




: Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3319124625 | Date : 2015-03-03

Description :

PDF-cc4b2 | ​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing… Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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Why She Buys Strategy Consumers PDF 06f50f474

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Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers PDF




by Bridget Brennan : Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

ISBN : #0307450392 | Date : 2011-09-13

Description :

PDF-f0525 | If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when … Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers


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Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers by by Bridget Brennan

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Understanding Consumer Decision Making Advertising PDF 1b3b95c61

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy PDF




: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN : #080581731X | Date : 2001-05-03

Description :

PDF-3916f | The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ad… Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy


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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy by

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Dictionary Business Definitive Technology Business PDF B2091f8c1

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Dictionary of E-Business: A Definitive Guide to Technology and Business Terms PDF




by Francis Botto : Dictionary of E-Business: A Definitive Guide to Technology and Business Terms

ISBN : #0471881457 | Date : 2000-09-20

Description :

PDF-71dc1 | In a fast-moving technical environment like multimedia and the Internet only exactitude can guarantee success. An ‘almost correct’ specification is a wrong specification. Make total accuracy your IT signature with this invaluable guide. It offers detailed definitions of the bewildering array of terms and phrases relating to the Internet, plus short articles to explain more complex topics. Coverin… Dictionary of E-Business: A Definitive Guide to Technology and Business Terms


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Dictionary of E-Business: A Definitive Guide to Technology and Business Terms by by Francis Botto

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Myth Excellence Great Companies Everything PDF A3ad4a1ee

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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything PDF




by Fred Crawford : The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

ISBN : #0609608207 | Date : 2001-06-26

Description :

PDF-389d1 | The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an “expedition into the commercial wilderness” to find the answers. What they discovered was a new consumer — one whom very few companies understand, much less manufacture products for or sell pr… The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything


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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything by by Fred Crawford

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by Tobias von Martens : Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition)

ISBN : #383491598X | Date : 2009-03-25

Description :

PDF-2700c | Tobias von Martens entwickelt ein Managementmodell für die Kapazitätssteuerung unter Berücksichtigung des Kundenwertes. Dazu systematisiert er Umfeldfaktoren und Entscheidungsoptionen im Rahmen des Revenue Managements und konzipiert Vorgehensmodelle für die erforderlichen Managementaufgaben. Er gibt Entscheidungsempfehlungen und leitet aus Simulationsstudien Implikationen für die praktische A… Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition)


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[Pub.03ZzX] Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition) PDF | by Tobias von Martens


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by Charles H. Ferguson : The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma

ISBN : #0815706456 | Date : 2004-04-21

Description :

PDF-190b4 | As the Internet revolution continues to unfold and transform telecommunications, pressure is building for faster, less expensive, and more widely accessible broadband service. Such a development would facilitate improved and less expensive traditional applications such as voice telephony and web browsing. It would also enable new and useful applications such as Internet-based television, videoconf… The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma


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[Pub.69vuU] The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma PDF | by Charles H. Ferguson


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